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Access Group Australia has recently expanded its activities in the Middle East. Estimating an investment of 5,000 machines, Access Hire Middle East will deliver its integrated products and services to major projects in the construction and maintenance sector. The company announced in May that it would invest over US$ 500 million in the development of its Middle-East branch.

?Access Hire Middle East LLC considers JLG as a long-standing strategic partner as well as one of the most established suppliers in the industry,? said John Jones, Group CEO, Access Group Australia. ?The quality of their product provides the highest level of safety and reliability that has been defined by the culture of JLG and its employees. Over many years, they have been extremely passionate and have taken extreme ownership of ensuring the product is sustainable in excess of the ten to fifteen-year mark.?

He added, ?The true test of equipment is its cost of ownership, its breakdown frequency and the overall equity retained in the equipment for resale. I think that working not only in Australia but in the Middle East is a true test of any piece of equipment working in remote, isolated areas with extreme heat which measures their ability to maintain support for the product in parts, logistics, efficiency, attitude and urgency.?

On the advantages of brand JLG, he said, ?JLG?s established brand and product reputation also allows for consistent value for trade ins and ease of export to developing markets. Under market pressure, JLG has led and defied the industry by withstanding the challenges associated with the introduction of new markets and competitors. I applaud the company?s ability to maintain standards and avoid re-engineering their products to a lower standard of quality to compete with new competitors to the market.?